Investment in Europe and Middle East

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Investment in Europe and Middle East


Kanters has completed their sales team with Jeroen Willemars. In his new role as Technical Sales Manager, he is commercially responsible to strengthen the Kanters presence in several countries in Europe and the Middle East. These regions are developing rapidly and a consistently increasing demand for our products requires a strategic approach. By investing in a dedicated person we can serve our partners and their customers in the best possible way.


Jeroen Willemars

My name is Jeroen Willemars and since December 2019 I work at Kanters Special Products BV as Technical Sales Manager. I am married, have two grown up sons and live in ‘s-Hertogenbosch.

After my Bachelor’s degree at the HAS in Deventer, I studied Agricultural Business Administration for one year. During my work I also followed various courses in marketing, animal health, animal feed and poultry.

More than 25 years of experience
In the Netherlands I worked at Koudijs Wouda Voeders BV and Denkavit Nederland BV. The last 20 years I worked abroad for a pharmaceutical multinational: Intervet International BV (later MSD Animals Health). Among other things, I was responsible for the sales of vaccines and various other pharmaceutical products in the Middle East.

Within Kanters Special Products I am commercially responsible for the United Kingdom, Ireland, Germany, Italy and several countries in the Middle East: Saudi Arabia, Oman and Yemen. My goal is to fully use my experience in dealer management and export to optimize the relationship between Kanters and our customers. I am looking forward to meeting all of you in person.

We wish Jeroen Willemars a very succesful time and a very warm welcome at Kanters!

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